Over 96% percent of internet traffic occurs on Google’s first page. A strong online presence attracts potential clients, as few venture beyond page two. SEO, link-building, and original content boost visibility. Based on our success, we provide tips for creating quality SEO strategies and reaching top rankings, driving more traffic to the website.

The Basics of SEO for Surrogacy Websites

Understanding the fundamentals of SEO for surrogacy websites is important for attracting the right audience. Search Engine Optimization (SEO) encompasses a range of strategies for improving your site’s ranking on Google.

Key components include keyword research, on-page SEO, and off-page SEO techniques. Given that the surrogacy niche is relatively small, effectively targeting niche keywords will drive organic traffic to your site. 

Why is Link-Building important for Surrogacy Websites

Link-building is a critical component of SEO for surrogacy websites because it directly impacts your Google ranking. The higher your ranking, the greater the visibility and exposure your website will achieve on search engine results pages (SERPs). Increased exposure will lead to a rise in referral traffic.

Like any other website, link-building influences the domain rating (DR) of surrogacy sites. Domain authority is a score on a 100-point scale that predicts how well a website will rank in search engine results. Only quality backlinks from reputable sources will increase the domain rating (DR) of your surrogacy website.

Furthermore, a successful link-building strategy should focus solely on white-hat SEO techniques. Only ethical practices ensure that your website avoids penalties from search engines and is regarded as trustworthy by both search engines and users alike.

The Importance of Backlinks

Backlinks play a fundamental role in determining the search visibility of your surrogacy website. Hyperlinks direct users from other websites to yours, and backlinks from high-quality, authoritative sites in your niche serve as a vote of confidence in your website from search engines.

Constantly building backlinks increases the website’s DR and that boosts search visibility by passing on “link juice” from reputable sources. When authoritative websites link to your site, it boosts your ranking and assures users that they will trust the information you provide.

To acquire backlinks, consider using various methods such as guest blogging, participating in community forums, and utilizing social media platforms.

Off-page SEO strategies are effective for gaining links and for establishing your website as a trustworthy and authoritative resource within the surrogacy community, ultimately increasing user engagement and loyalty.

How Link-Building Impacts Search Engine Rankings

Effective link-building will significantly boost your site’s search engine rankings within the highly competitive surrogacy industry. Conducting competitive analysis and utilizing varied anchor text in link-building campaigns improve both the relevance and authority of your links, leading to better search engine performance.

Competitive analysis involves identifying the most effective link-building strategies and tactics used by competitors in the surrogacy sector. 

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Understand the strengths and weaknesses of SEO strategies to quickly adopt successful methods or develop unique approaches to increase effectiveness.

Using varied anchor text is fundamental for establishing relevance and authority in link-building. When the anchor text remains consistent, it disrupts a natural pattern and may be flagged by search engines as an attempt to artificially inflate rankings. Moreover, diverse anchor text aids search engines in understanding the context of the linked page and the topics covered by both the source and target pages.

Types of Links to Focus on for Surrogacy Websites

The types of links that are important for link-building on surrogacy websites include both relevant and high-quality links. The quantity and quality of links are fundamental factors that influence a website’s search engine ranking.

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Prioritize links from reputable sources to improve the DR and relevancy of your site. Only backlinks from such websites have value. We were acquiring suspicious backlinks in the beginning, but that strategy didn’t work. Only when we started attracting backlinks from platforms trusted by Google did our rise begin, and it’s still happening.

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Quality vs Quantity of Links

Quality links are more important than quantity when it comes to establishing your surrogacy website’s authority and trustworthiness. While a balanced link-building strategy should involve acquiring links from various sources, links from high-quality domains are extremely effective in increasing your site’s authority and search performance. 

Securing links from high-authority domains will dramatically boost your online presence, driving both traffic and audience loyalty. Quality links improve visibility in search engine results pages.

To acquire quality links, consider the following strategies:

• Guest blogging
• Partnering with experts in related fields
• Conducting interviews that lead to mentions

Creating content that is useful, answers common questions, or offers unique and informative insights will naturally attract high-quality links, further enhancing your site’s authority and trustworthiness.

Relevant Links for the Surrogacy Industry

For surrogacy websites, acquiring links from other reputable niche websites within the surrogacy industry is fundamental for effective SEO. Content syndication and guest blogging on trusted industry platforms are effective strategies to achieve this.

Surrogacy professionals will write and share informative articles and emotional stories that resonate with a broader audience, generating interest and fostering relationships.

Among the most valuable link-building opportunities are established bloggers and influencers, who will assist in writing and disseminating surrogacy-related content. The collaboration will create a robust network of links that improve search engine rankings.

When relationships are built and nurtured, they will lead to consistent organic traffic for content creators and further advance the broader goals of surrogacy services.

Strategies for Effective Link-Building

Effective link-building strategies should be run by experts – they take a lot of time and require consistency. We partnered with an SEO and website design company for a full design overhaul and long-term SEO and link-building services. Our traffic and online presence is still improving and confirming the value of our investment.

Guest Blogging and Outreach

Guest blogging is an effective outreach strategy. Write educational articles for high-domain rating (DR) sites within the surrogacy niche to offer your content to new audiences while earning valuable links in return.

• Sharing Knowledge: Guest blogging facilitates the sharing of knowledge and expertise, establishing meaningful connections with readers who are seeking information on sensitive topics like surrogacy.
• Reciprocal Relationships: When executed correctly, guest blogging creates a reciprocal relationship where both the host site and the guest author benefit from increased visibility.
• Quality Content: High-quality content will attract an audience and keep them engaged, leading to a lower bounce rate and higher dwell time—two factors that search engines consider when determining rankings.
• Relevant Keywords: Incorporating relevant keywords naturally throughout the article improves SEO, establishes authority in the field, and ultimately drives more traffic to the website.

Utilizing Social Media and Directories

Social media and directory submissions will speed up link-building for your surrogacy site. Both methods generate diverse backlinks, boost brand awareness, and foster user engagement.

Direct traffic from various sources increases visibility and contributes to organic traffic growth, creating a robust backlink ecosystem for your site. To maximize impact, consider sharing valuable content on social media platforms like Facebook and Twitter to encourage users to share and engage.

Engaging with users and sharing authentic content will cultivate a strong online presence for your website, ultimately improving your SEO performance.

Measuring the Success of Link-Building and SEO Efforts

Here are several ways to measure the success of link-building and SEO strategies for a surrogacy website:

1. Traffic Analysis: Monitoring the volume and sources of incoming traffic from link-building initiatives will identify which types of links are most effective in attracting visitors to your surrogacy website.
2. Conversion Rate: Assessing the impact of links on conversion rates, such as inquiries, consultations, or registrations, allows you to determine how effectively link-building strategies generate meaningful interactions on your surrogacy site.
3. User Engagement: Metrics such as click-through rates, bounce rates, and the time spent on the site will indicate how link-building efforts influence user engagement and behavior on your surrogacy website.

Key Metrics to Track

Tracking key metrics is fundamental for evaluating the performance of your surrogacy website and its SEO efforts. Metrics such as bounce rate, click-through rate, and user engagement provide valuable insights into how effectively your content resonates with your target audience and where improvements may be necessary.

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Closely monitor indicators to gain a clearer understanding of user interactions and preferences. For example, a high bounce rate may indicate that visitors are not finding what they expected. Similarly, a low click-through rate may suggest that titles and meta descriptions require refinement to better capture interest.

Data-driven insights enable ongoing optimization, ultimately enhancing your visibility in search engine results and attracting the right audience.

Tips for Maintaining High Search Engine Rankings

To maintain search engine rankings, make consistent efforts, and remain adaptable to the ever-changing landscape of SEO.

Regular content creation, adherence to SEO best practices, and awareness of algorithm updates will significantly impact the visibility of your surrogacy website in search results.

Consistent Content Creation and Updates

Consistent content creation and regular updates improve user engagement and establish the site’s credibility in the eyes of search engines.

When potential clients visit a site that is frequently updated with helpful articles, FAQs, and personal stories, they will stay longer, explore more pages, and form a stronger connection to the brand. This type of engagement signals to search engines that the site provides valuable information, which will improve its ranking in search results.

Additionally, updated content will introduce new keywords and phrases relevant to the surrogacy industry, helping to optimize the site for search algorithms. 

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Focus on consistent content creation to better address the evolving needs of your audience. Try sharing something unique and valuable. Write for people, not search engines.

Staying Up-to-Date with SEO Best Practices

Staying updated on SEO best practices is fundamental for a surrogacy website, as it helps the site remain relevant and competitive in search results. 

Ongoing education uncovers new opportunities, such as optimizing for voice search and mobile-first indexing. As search engines evolve, so do the expectations of visitors, making it important for website owners to adapt quickly.

Adaptability guarantees relevance, which helps maintain high rankings and builds trust and credibility with potential clients seeking surrogacy services. A proactive approach to SEO guarantees that content aligns with what people are searching for, ultimately attracting more organic traffic and strengthening the website’s overall online presence.